Damn Good! Brand

Fuji Bikes Website

In 2016 web development agency Whitepenny hired me to assist them with the early experience and visual design of the new fujibikes.com.

Though my designs weren't used verbatim, various various style treatments and elements I created at the beginning stages did make it into the final launch.

One of the main challenges of the homepage was creating a unique user experience for bike shoppers of all styles to quickly identify which type of bike would be best for their specific needs through a set of multiple choice questions. With the user in mind I created various patterns that guided the user first past available models and then into the experience. Approaching the flow in this way would allow users to first explore the options available to them before jumping into answering questions about how they use the product.